Box Design Ideas
There are various factors to be considered while creating and deciding on the best box design for the product. Some brands follow a unique custom product packaging while others make a few changes in their competitor’s box design.
Leading graphic design companies have initiated innovate trends in the market and have also guided budding graphic designers in coming up with creative designs ideas.
Packaging is a form of branding and knowing how to make your product stand out amongst all the others on the shelves can be hard, so take a look at these creative and unique design tips to draw inspiration and learn how to make your packaging appeal to the masses.
Use patterns to step up a simple take on packaging. Bulk retail packaging can be designed with any design you choose, although patterns are a very popular option for many well known brands.
Consider all available space
When creating a package, utilize every inch that you can. Instead of leaving the inside untouched, the pattern should make the box feel more upscale, which, in turn, makes the product inside seem more upscale.
Don’t be afraid of simplicity
Sometimes simplicity is key, and that holds true in this packaging. The earth toned, recycled material gives off an earthy feel. Bright pops of color on the labels lend to the design nicely, bringing a bit more of a modern twist to the package.
Think about the experience
Consider the actions a person will go through while interacting with your product. The purchaser would open the box, see another package nestled inside, and then discover the product. The simple act of layering the package adds the luxury aspect, and makes it easier for purchasers to rationalize spending the few extra dollars for the experience.
Be Simple but Elegant
Some brands follow a simplistic approach to their custom retail packaging. They create a sophisticated modern design on a plain or neutral background. These packaging designs are known to be prevalent in the urbane market. The combinations might differ, but the theme remains the same.
Complement the product
Make sure your design complements the product that’s inside. The customer should be able to see all the parts and pieces that they are getting before they purchase it, so it gives off the impression of transparency and being proud of what they are selling.
Using multiple colors and shapes in an interesting pattern is a great way to stand out. It looks fun and playful, and promises a good time if you choose the particular product.
Don’t feel obligated to make your illustrations or graphics completely realistic. If you can stylize your imagery and use it as a textural element, go for it.
Modern, sleek, and simple designs stand out. Use clean lines, simple colors, and sans serif fonts to achieve a modern look.